Forever 21
Clothing Line
About Forever 21
(from their website)
FOREVER 21, is an American fast fashion retailer headquartered in Los Angeles, California.
Originally known as Fashion 21, the first store was founded in Los Angeles on April 16, 1984 by husband and wife, Do Won Chang and Jin Sook Chang from South Korea. Forever 21 is known for its trendy offerings and low pricing. The company sells accessories, beauty products, home goods and clothing for women, men and children.
It is an American fast fashion retailer headquartered in Los Angeles, California. Forever 21 began as the store called Fashion 21 with 900 square feet (84 m2) in Highland Park, Los Angeles, in 1984, and has grown into the clothing lines Forever 21, XXI Forever, Love 21 and Heritage with over 700 stores in the Americas, Asia, the Middle East and the UK.
It’s is known for its fashionable and trendy offerings with very low pricing, while it is an epitome of the rapidly-growing fast fashion industry. The company sells accessories, beauty products, home goods, and clothing for women, men and children. The company has been involved in various controversies, ranging from labor practice issues to copyright infringement accusations to religion.
History
Denver Pavilions during a liquidation sale in November 2019
Originally known as Fashion 21, the store was founded in Los Angeles on April 16, 1984 by husband and wife, Do Won Chang and Jin Sook Chang from South Korea.The store is located at 5637 N. Figueroa Street in the Highland Park district of Los Angeles and is still in operation, bearing the chain’s original name. Designs similar to those seen in South Korea were sold to and targeted at the Los Angeles Korean American community. In its first year in operation, sales totaled $700K and by 2013, there were more than 480 stores and revenue of $3.7 billion. Originally, Forever 21 only sold clothes for women but later expanded to sell menswear. Most Forever 21 stores now sell clothes for men and women, including plus size clothing for women. On its website, it also sells girls’ clothing and home/lifestyle products.
Sales peaked in 2015, with $4.4 billion in global sales that year, and in 2017, Forever 21 generated a revenue of $3.4 billion.