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POND5
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Pond5 is a New York–based online marketplace for royalty-free media. The company licenses stock footage, stock music, stock photography sound effects, after effects, images and 3-D models. Pond5 is reported to have the world’s largest collection of stock footage, hosting more than 23.2 million clips as of August 2020.
The company originally focused on selling video clips, but began to expand into other asset types following its 2013 acquisition of Pixmac, a stock photography site based in the Czech Republic. The acquisition added Pixmac’s 6,000+ photographers and support for 17 languages to the Pond5 marketplace.
History
Pond5 was founded in 2006 as a way for video producers to license content to third parties. It subsequently expanded into other media types, including photos, music, sound effects, 3D models, and Adobe After Effects templates. Pond5 does not own the content on its site, but instead aggregates and sells content created and owned by its contributors. These contributors determine the selling price, and earn 50% of revenue.
In July 2014, venture capital firms Accel Partners and Stripes Group invested $61 million in series A financing into Pond5.
Products and Partnerships
In January 2014, Pond5 partnered with Adobe to create a plugin for Adobe Premiere Pro integrating the Pond5 video collection with the editing suite.
In early 2015, the company launched the Public Domain Project, a free online repository of nearly 100,000 digitalized media assets.
The original business model focused on licensing individual video clip sales. However, in February 2016, the company unveiled a subscription product.
In late December 2016, the company rolled out extended licenses aimed at attracting large enterprise customers.
In December 2018, the company announced a partnership with the Tribeca Film Institute, launching a program to provide grants of up to $7500 as well as mentorship, content and education to independent filmmakers.
In June 2019, the company launched partnerships with Reuters, Cover Video, and Newsflare to create the world’s largest collection of royalty-free editorial video.